Here’s a Real Estate Marketing Idea…
by James Miller
A few years ago, Luke Ploessl and his wife began to invest in Real Estate in the City of Cassville. With the current situation on Wall Street, they can no longer afford to keep all their properties. They tried to sell them, but no buyers emerged. So they are giving six of them away to the people who write the best essays.
I am sure that part of the motivation came when the proposed 1.3 Billion dollar Alliant energy plant expansion fell though. The community had high hopes for this plant as the downtown is dying.
I had a lot of four commercial buildings under contract in Cassville late in 2008′ . When the Alliant plant fell through, so did the upside potential of the deal which gave our lender cold feet.
Desperate times call for desperate measures. Mr. Ploessl certainly has a novel marketing idea.
I am guessing the essay is a requirement to meet some sort of Wisconsin law, otherwise I would think a raffle would have been a bit easier.
Besides generating $100 per entry. They have already been given coverage on the local NBC affiliate, Channel 15 .
check out the video coverage here:
I bet this method of marketing their homes is also getting them a pretty big buyers list. Every entry is a potential home buyer. He is getting paid to generate a list of buyers.
As the English say: “Brilliant”.